Our mission is to ensure you “Create a life that fits your lifestyle.” We have been helping people to create a life that makes them feel happy and satisfied.
And to achieve that mission, we have made it our management policy to focus only on initiatives that give us “freedom” from domination by others, “peace” from unwanted competition by establishing a unique position, and “hope” that makes us look forward to the future.
As such, when we were introduced to the SDGs (Sustainable Development Goals) in recent years, we realized that pursuing our goal of maximizing freedom, peace, and hope was how we would continue to develop our business sustainably toward our mission.
In other words, it has become clear to us that in order for us to be truly sustainable, the society and environment surrounding us must also be sustainable. It is obvious that in a world where the sustainability of society and the environment is in jeopardy, it is impossible for us to ensure sustainability on our own.
Therefore, in order to surely realize our mission, it is essential for us to actively fulfill our responsibilities within the framework of the SDGs, which are shared around the world as goals to be achieved by 2030 in order for society and the environment to be sustainable.
The ESG (Environmental, Social, and Governance) perspective also made us realize that in order for us, a stock company, to be responsible for the sustainability of society and the global environment, we should add society and the global environment equally to the stakeholders that have generally been referred to as customers, shareholders, business partners, employees, and management, and seek the best balance for all these stakeholders.
It is very difficult to increase the number of stakeholders and then achieve results in business toward a single mission.
My false feeling at the moment is that we are struck by the feeling of standing still in front of our own abilities and how little we have accomplished in relation to the level of difficulty and the lofty goals that have been set.
But we cannot afford to remain standing still if we are to state that we are not self-deceived and that we are striving to be a sustainable company in pursuit of our mission.
I would like to start by explaining what we are trying to contribute to among the various SDGs, and what we have achieved and what we are working to achieve, albeit in a small way.
Hopefully we will be able to look back in 2030, after accumulating concrete accomplishments, with confidence that we have indeed made a positive contribution to improving the sustainability of society and the environment.
Kohei Aoki
CEO
Kurashicom Inc.
